Okay, let's end this entire capitalization issue before Tybalt has to send
up yet another ban. Capitalize them if you want to, don't if you don't want
to. If you want to type it the way grammar would normally permit, it's okay.
If you want to capitalize them, it's okay. I would stick with the way the
canon sources have it because it isn't only used to refer to it as a game,
but as a species. As for the marketing strategy part, I don't think
capitalizing a letter is really going to be adding much to this Pokemadness.
I would just accept it as correct, and leave it at that before Tybalt bans
this.